A journey that began with a licence signed by Alexander Reid in 1824; a sherry cask obsession, the stone walls of Easter Elchies, and record-breaking auctions. Macallan is not merely a whisky — it is a philosophy maturing within time itself.
The road from a church cellar a curious boy once wandered into, to the world's most recognizable whiskey bottle — Jack Daniel's story is not one of a measured life, but of an boundless passion.
From the small stone building that William Grant built with his own hands in 1887 to the world's best-selling single malt whisky brand today — this is the story of one family's stubborn independence, the cold waters of Speyside, and the quiet dignity of a stag.
