Puro Evi

Hamlet

United Kingdom · 1964'den beri

Hamlet is one of the most recognisable machine-made cigar brands in the world, launched in the United Kingdom in 1964 and quickly establishing itself as the best-selling cigar in British history. Produced under the Imperial Tobacco umbrella, Hamlet is celebrated for its compact, approachable format — a small cigar that asks for no ceremony, only a quiet moment to pause and reflect. The brand's cultural legacy is inseparable from its long-running television advertising campaign, which ran from 1964 to 1999 and featured Bach's Air on the G String as a backdrop to everyday misfortunes met with calm, cigar-induced equanimity. The tagline "Happiness is a cigar called Hamlet" became one of the most memorable phrases in British advertising history. With a mild, smooth tobacco character and an accessible price point, Hamlet has served generations of smokers as both an introduction to the pleasures of the cigar and a familiar comfort in moments of quiet contemplation.